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The web site ultima-alianza.com states the following, "MMORPG totalmente gratuito, sin micropagos, lucha contra feroces bestias, combate entre jugadores PvP, alistate en un clan o crea el tuyo propio, adentrate en las distintas facciones y lucha por la supremacia de tus ideales, participa en los torneos o simplemente dedicate al comercio o la doma de monturas." I saw that the webpage also stated " Bienvenido! El Codex contiene muchísima información, escrito por y para los jugadores." They also said " En constante crecimiento, de seguro te será útil, contiene bestiarios, map." The meta header had mmorpg as the first optimized keyword. This keyword is followed by rol, ultima, and online which isn't as important as mmorpg. The other words ultima-alianza.com used was uo. ua is included but might not be understood by web engines.